Whether you are a fan of the matte mature colours or the girly glossy hues, one thing is certain that no makeup collection is complete without lip colour.
Lipsticks are as old as women’s desire to look pretty. And they will be there as long as that desire is there.
You cannot imagine a makeover without lipstick that complements the makeup. It is because of this evergreen demand for lipsticks that the makeup companies keep coming up with new shades every day.
It has never been easy for makeup brands to survive in a market that is so highly saturated and yet so dynamic. This is why they keep introducing new types of lipsticks like liquid, matte, glossy, and many others in the same genre.
However, what distinguishes a brand from its mediocre competitors is not the quality alone. It isn’t even the variety alone. It is the way they present the product that makes them a luxury brand.
Packaging is, by far, one of the most decisive factors in shaping the customers’ purchase behaviour. Even the quality comes later because, with a poor presentation, even the highest quality lipstick will easily get beaten with lipstick boxes.
Let us have a look at how you can ensure that your packaging helps you stand out from the rest and get noticed.
Pay the Highest Attention to the Precision of Colours
When it comes to the packaging in the makeup industry, the depiction of colour tones is one of the most crucial factors. A wrong depiction of the shade on the pack of any makeup product is enough to sabotage the brand forever.
Hence you need to be extra conscious when showing the shade of the product on the pack. When the shades are mentioned on the pack, it adds to the convenience of the customers. It helps them reach a decision. Besides, it protects the lipstick against repeated touch and hence decreases the chances of damage or wear.
However, even the slightest mistake here can be deadly on the other hand. When you hunt down a lipstick box wholesale manufacturer for your brand, make sure they use the latest printing equipment. This ensures the highest precision of shades.
Besides, your packaging partner should use the best quality inks. Without that, accuracy cannot be attained.
Give Your Boxes a Premium Finish
The makeup industry is all about luxury. If your product doesn’t look elite, it cannot give value to the customers. You need to have premium packaging. And this premium look cannot be attained without a luxurious coating.
If you think these final coatings add to the cost of the packaging, you are terribly mistaken. You don’t understand the dynamics of today’s makeup industry. Every tiniest bit you spend on making your product ‘look’ elite pays back manifold. A luxuriously finished packaging box not only helps you gain more customers but also helps retain them. This is because the research shows people are more likely to buy from brands that have professional packaging.
So, do not hesitate to invest in a finely coated box. You can choose between a number of finishing options offered by lipstick box wholesale suppliers. For example, glossy finish, matte finish, aqueous coating, semi-gloss finish, and many more. Choose the one which complements your brand’s persona.
Go for the Eco-Friendly Packaging
Although it is the primary reason, saving the planet is not the only reason to go green in packaging. It is also important for building goodwill for your brand.
People today are a lot conscious of how their purchase behaviour can affect their environment. They prefer those brands which rely on eco-friendly packaging material. Relying on eco-friendly and biodegradable material has benefits for both your brand and your planet.
Most box manufacturers offer recycled and reusable packaging material. You can go for eco kraft, cardboard, and other eco-friendly materials instead of plastics. It is cost-effective and can be reused. You can proudly mention ‘recycled’ or ‘biodegradable’ in your box. It will go a long way in winning more customers for your brand and hence enhancing profits by creating brand loyalty.
