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Tuesday, May 21, 2024

A STUDY ABOUT THE ONLINE FURNITURE BUSINESS

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The Indian furniture industry is going through quick changes with the biggest organizations on the planet tossing their cap in the ring to get into the business. Until a couple of years prior, the furniture business was generally immaculate by innovation and didn’t evoke any interest from the startup world as it was a precarious industry to seek after. But everything changed with the introduction of the first e-commerce company and its online presence.
The Indian shopper’s inclination for neighborhood retailers/craftsmen, and the inventory network and coordinations issues prevented newbies from entering the business. In any case, during the early 2000s, the business saw an ocean of progress with the ascent of e-commerce startups like Pepperfry, Urban Ladder, etc., and behemoths Amazon and Flipkart, who’ve added furniture to their huge lists. Flipkart, which entered the furniture market a couple of years prior has as of now become one of the biggest web-based furniture retailers by covering most of the nook and crannies in the country by utilizing its immense organization of stockrooms and circulation focuses. The pandemic supported the business’ possibilities with the ascent of work-from-home and study-from-home, actuating individuals to put resources into the furniture so that they’re agreeable while staying at home. But it was later in the grand scheme of things, Indian furniture giant TIP TOP group introduced its own furniture eCommerce website called “Hokybo”. And we believe Hokybo has the potential to be one of the best furniture eCommerce platforms in the world.
THE POPULARITY OF THE ONLINE FURNITURE BUSINESS IN KERALA
The major player in the online furniture market in Kerala is the Mumbai-based startup Pepperfry which is the brainchild of previous eBay representatives Ambareesh Murty and Ashish Shah. Hokybo from TIP TOP group and SAIF Partners-sponsored startup Urban ladder founded by IIT graduates Ashish Goel and Rajiv Srivatsa take a close second place. Pepperfry and Urban Ladder have obviously arisen as leaders in the race of multiple players in Kerala’s furniture market. Pepperfry has taken an unmistakable lead as far as setting up its own coordination, organization, and item inventory. At the point when Bangalore-based Urban Ladder dispatched its site, it was stacked with various provisions that assisted purchasers with knowing the best subtleties of each household item. One of the provisions that grabbed everybody’s eye was items being shown alongside a human outline. Hence it was proved that people needed innovation and more accessibility while shopping online. The main reason why online furniture shopping is so popular today in Kerala is because of the availability of faster internet connections, the high literacy rate of the people, and easy access to innovative technology.
Now although Pepperfry and the urban ladder were going in the right direction, they were clearly lacking in certain crucial areas such as long-term experience in the industry and better logistics.
HOKYBO – AN IMPROVEMENT OVER OTHER ONLINE FURNITURE PLATFORMS
Hokybo offers a wave of improvement over the long-established furniture platforms and is the result of two years of hard research and development on how e-commerce works ethically and efficiently. With more than enough experience in the industry, Hokybo’s leaders like Mr. Sulfikar Ali KT (Managing Director), and other well-experienced executive directors have set out to make Hokybo one of the leading furniture e-commerce platforms across India.
Now, unlike Pepperfry or the urban ladder, Hokybo has a lot of features that make them stand out from the rest. Like 40+ years of experience with manufacturing and retailing furniture and related services, own manufacturing units, furniture that come under all categories, a huge retail network, best warranty and after-sales service, tons of finishes for each product, more than 10 thousand unique designs, and a top-notch interior design department. None of the competitors currently have all of that.

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