Despite the popularization of online B2B events, influencer marketing, and PPC campaigns, B2B email marketing stands strong. Given its low investment, real-time response, tangibility, and broad reach, it remains a popular choice for B2B marketers. Also, email marketing is not just for acquiring new leads. It is also crucial for nurturing existing leads and promoting repeat sales.
However, the realm of B2B email marketing in Malaysia is becoming increasingly competitive. Businesses seek professional B2B email marketing services to acquire an extra edge.
So, let’s explore six proven B2B email marketing strategies that work like a charm.
ICP Research is a Prerequisite for Successful Email Marketing:
Customizing emails as per the client persona is a must for B2B marketers today. You cannot have a standard template for all prospects. As a result, the right digital marketing agency in Malaysia can effectively guide you on email list segmentation. Study each of your market segments at length. Draft the marketing email content based on their essential requirements, motivations, budgetary limitations, purchase trends, and so on.
Use a Robust Database for B2B Email Marketing:
Your email marketing campaign will never take flight with an error-wrought database. Get your existing database cleaned and formatted before you get started. Many B2B database service providers today offer cost-effective packages.
Opt for Email Marketing Automation:
Investing in email marketing software might not seem appealing to you initially. But if you carefully analyze its ROI, it is an excellent option to pursue. You save on hiring and training email marketers while ruling out manual errors. A free demo will always accompany any good email marketing software. Try out several options before going ahead with the most impactful one.
Always Highlight a Prominent Call to Action:
When a prospect takes time to read your email, the last thing they want is ambiguity. You have to be straightforward about your objective and highlight a CTA for the reader. Without explicitly telling the prospect how to proceed, you are merely wasting an opportunity to nurture them.
Refrain from Click-bait Titles and False Promises:
In the highly competitive field of B2B email marketing in Malaysia, multiple businesses compete for the same clients, especially B2B prospects. This scenario might tempt you to exaggerate or make false claims in the email to get a response. Always refrain from such practices as they will harm your brand image in the long run.
Keep the Content Short, Simple, and Engaging:
This point really cannot be emphasized enough. Despite widespread discussions about keeping emails compact in the age of smartphone browsing, many B2B marketers repeat the same mistake. Crisp, thoughtful, mobile-friendly promotional emails have a far better response rate.
Conclusion
Many aspiring B2B entrepreneurs, start-ups, and SME owners lack prior email marketing experience. Instead of going ahead with hit and trial runs, you can always team up with a reliable digital marketing agency in Malaysia. While the above strategies are highly effective, outsourcing can take a lot of weight off your shoulders, with guaranteed ROI.
